In this day and age of social media, it can sometimes be tricky to know exactly what makes one post more successful than another.
What we do know is that video content is King, but not everyone has the ability to purchase the best, flashy video editing tools that create content only accessible to companies with never-ending budgets. Luckily, there are a number of easy and free video editing tools available right at our fingertips that can make a novice seem like a seasoned pro.
Video editing for social media, specifically Instagram, Facebook and Twitter is, however, very different from how one would create website or Youtube videos. Bite-sized information in short, catchy videos and animations is key to grabbing your audience’s attention.
So, to help you edit your video content like a pro, we’ve curated a list of the best video editing tools to make your social media marketing stand out from the crowd!
5 Best video editing tools:
Canva is not only a great editing tool for Instagram and Facebook post design, but with just one click, it can turn any of your static designs and tired video content into a short GIF, animation or beautiful short film using one of their many templates. Whilst the basic design features are available to use for free, including a number of pre-designed animated templates, in some cases, animating or editing your own video creation does mean upgrading to Canva Pro (which also offers a number of other benefits and features). Check out the breakdown of their payment options below. You can also try before you buy by selecting either their 14-day or 30-day trial!
- Canva Pro monthly: $17.99 AUD/month (further features included)
- Canva Pro yearly: $13.99 AUD/month or $167.88 billed annually (further features included)
Placeit is an easy video editing tool for social media that allows you to bring your design to life with a large selection of pre-designed video templates for your use. Each template is designed to look professional and allows you to create a high-quality video for your brand in seconds. Unlike Canva, Placeit’s basic video editing tool allows you to add music to your design and provides higher-quality graphics and animations. There is a cost to downloading your final video design, you can choose to pay as you download or go with a monthly or annual subscription. Find out more about Placeit’s payment breakdown below.
- Pay per download: $9.95 AUD
- Monthly subscription: $14.95/month (further features included)
- Annual subscription: $99.95/year (that’s $8.33/month a 44.29% discount)
Veed.io is a simple video editing tool for those who may already have a video or animation on hand that needs that extra bit of pizzazz. Quickly and easily add text, subtitles or imagery to your video for a super high-quality finish. The exciting part is that Veed.io is free to use! Only a small watermark will be added to your video, however, it can be removed if you choose one of their subscription options that also offer a number of other features. Find out more below.
- Free: watermarks, 420p quality, 50mb uploads
- Monthly subscription: $20/month (further features included)
- Annual subscription: $200/year (further features included)
Don’t let the name, Adobe Spark, fool you into thinking that you’re going to need to complete a course just to figure out this platform. Adobe Spark is a mostly free video editing tool that makes photo and video editing a piece of cake. Turn your videos into inspiring Instagram or Facebook stories with ease or create a short video for your feed thanks to Adobe Spark’s myriad of templates and design features. Whilst you can create videos and graphics for free to an extent, you can unlock further features by upgrading to either their Starter Plan, their Individual Plan or their Team Plan depending on your needs. Find out more about their payment package options below.
- Starter Plan: Free!
- Individual Plan: $14.29/month (further features included)
- Team Plan: $343.07/year (more features included plus have multiple users under the one account)
DesignLab is a fantastic, simple to use, basic video editing tool for social media that you can use right on your phone. With the option to choose from thousands of templates within the app, simply upload the video you would like to edit into one of their pre-designed templates and select your graphics, fonts and free-stock imagery. The app works similarly to Canva with drag-and-drop options for ease of use. The app is free to use, however, you will need to subscribe to unlock further features. You can select their 3-day trial to try before you buy or select one of their payment options to gain access to their full suite of video editing tools available! Find out more about their payment options below.
- DesignLab Pro Monthly: $9.49/month (further features included)
- DesignLab Pro Annual: $56.99/year (further features included)
Bonus Tool #1: Wave.Video
With Wave.video, any social media marketing manager becomes a professional video maker. It offers a collection of over 1000 pre-designed templates that can be easily adapted to your business case. By signing up for a Wave.video Content Calendar newsletter, you will get a perfect social media schedule for the upcoming month right in your inbox. Most of the ideas are complemented with video templates and trending hashtags. The intuitive interface will make you a confident video maker and tangibly streamline your video production. In-place text editor, in-built auto-resize tool, customizable layouts, access to over 400M royalty-free audio and visual assets, branded preset, and other handy features will help you make eye-catching videos fast.
- Starter Plan: Free with no limit on the number of videos
- Creator Plan: $49 USD/month
- Business Plan: $99 USD/month
Bonus Tool #2: FlexClip
FlexClip is an online video editor with many templates that can be customized and edited freely. The templates cover many areas, news, business, training, celebrations, technology, cars, etc. In principle, everyone can find something suitable here. It is also possible to start without a template. Elements can be added later.
The editor functions are easy to use. It is only a matter of adapting the template and arranging the elements. You can add text, video, transition, music, and other elements to your video and adjust each element manually. It offers many functions that you previously only knew from desktop video software. It is possible to import media resources from stock or local media. You can also re-arrange several video templates into a new video. It is very flexible. In the end, you can export the video to a GIF file or HD-Ready and Full-HD MP4 file.
- Free Plan: No limit on the number of videos
- Basic Plan: $5.99/month if billed annually
- Plus Plan: $9.99/month if billed annually
- Business Plan: $19.99 USD/month if billed annually
“Ok, you’ve given me some great video editing tools for social media, but what if I don’t have the skills or budget to create high-quality video footage?”– We hear you say!
We get that it can also be tricky to create decent video footage, whether you’re an experienced marketer or you’re just starting out on your brand’s marketing journey. But don’t worry, we have you covered.
To add that extra value and quality to your social media marketing materials, easily select from our large range of free stock videos that can be used anywhere, anytime. Easily download a video of your choice from our range of categories and edit with one of the suggested video editing tools! You can also find out whether stock videos are right for your brand.
For Instagram Stories, try out our range of Vertical Videos to pair with one of the tools above.